My Book Haul

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It wasn’t God that mattered, the researchers figured out. It was belief itself that made a difference. Once poeple learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believeing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 85)

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A pattern emerged. Alcoholics who practiced the techniques of habit replacement, the data indicated, could often stay sober until there was a stressful event in their lives - at which point, a certain number started drinking again, no matter how many new routines they had embraced.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 84)

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In order to offer alcoholics the same rewards they get at a bar. AA has built a system of meetings and companionship - the ‘sponsor’ each member works with - that strives to offer as much escape, distraction, adn catharsis as a Friday night bender. If someone needs relief, they can get it from talking to their sponsor or attending a group gathering, rather than toasting a drinking buddy.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 71)

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A physical addiction to nicotine, for instance, lasts only as long as the chemical is in a smoker’s bloodsteam - about one hundred hours after the last cigarette. Many of the lingering urges that we think of as nicotine’s addictive twinges are really behavioral habits asserting themselves - we crave a cigarette at breakfast a month later not because we physically need it, but because we remember so fondly the rush it once provided each morning.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 69)

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Most food sellers locate their food courts, but Cinnabon tries to locate their stores away from other food stalls. Why? Because Cinnabon executives want the smell of cinnamon rolls to waft down hallways and around corners uninterrupted, so that shoppers will start subconsciously craving a roll.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 48)

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This explains why habits are so powerful: They create neurological cravings. Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence. But as we associate cues with certain rewards, a subconscious craving emerges in our brains that starts the habit loop spinning.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 47)

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Bad scents simply weren’t noticed frequently enough to trigger a regular habit. As a result, Febreze ended up in the back of a closet. The people with the greatest proclivity to use the spray never smelled the odors that should have reminded them the living room needed a spritz.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 43)

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Studies of people who have successfully started new exercise routines, for instance, show they are more likely to stick with a workout plan if they choose a specific cue, such as running as soon as they get home from work, and a clear reward, such as a beer or an evening of guilt-free television. Research on dieting says creating new food habits requires a predetermined cue - such as planning menus in advance - and simple rewards for dieters when they stick to their intentions.
Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (p. 36)

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